Honeybees are disappearing at an alarming rate and since they pollinate about a third of all foods we eat, it is an important concern. that’s why haagen-dazs launched a microsite to increase the awareness of the issue. in addition, it launched a "twitcause" campaign on twitter, raising $7,000 in 2 days. this example illustrates the positive consequences of

This example illustrates the positive consequences of a well-known company using it's resources in a positive way. Today, using the web and social media, companies can affect change and bring awareness to causes that are a concern to them or their customers. In this case, Haagen-Dazs was able to bring attention to an environmental problem that most people probably don't even think about, but is a vital step in our food chain.