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29 May, 08:02

Which marketing research process step requires formulating a hypothesis and determining what type of research is most appropriate for testing it?

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  1. 29 May, 08:13
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    The marketing research process step that requires formulating a hypothesis and determining what type of research is most appropriate for testing it is:

    - The second step: The Design of the Market Research Plan.

    Explanation:

    In the Design of the Market Research Plan, the researcher must establish the information that needs and formulate a hypothesis that next, with the development, will be confirmed or negated, also must be determining the type of investigation, that could be:

    - Applied: Determinating fails in a strategy.

    - Conclusive or quantitative: Allow obtaining conclusions and statistics.

    - Continuous: the investigation is in a sector in periodical form.

    - Experimental: Making experiments with consumers.

    - Exploratory or qualitative: Made when you take the first decisions.

    - Motivational: With meetings obtain information about the consumers.

    - Primary: Data on competence.

    - Punctual: For a group of people specifically.

    - Secondary: Public information.
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