John launched a new line of men's shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

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Social Studies

17 October, 16:23

John launched a new line of men's shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

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Answers (1)

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Brie · Answer 1

Demographic targeting.

Explanation:

Demographic targeting refers to the parameters (such as gender, age, earnings, spoken languages, etc.) implemented to segment an aimed audience into more concrete groups. In the case of John, he should specify such parameters according to gender (men), age (young men/older men) and geographic location to successfully promote the launch of his new line of men's shoes.