Explain how Coca-Cola was turned into a global brand.

Answer: The main reason it became so popular is because it was distributed as a proprietary bottle. After a Georgia business man became a shareholder in 1888 he wanted it to become popular cola in the nation. He did this by marketing and partnerships.

Extends the global equity and iconic appeal of original Coca-Cola across the Trademark, uniting the Coca-Cola family under the world's number one beverage brand ... Underscores the Company's commitment to choice, allowing consumers to choose whichever Coca-Cola suits their taste, lifestyle, and diet.