Cultural ___ provide guidance about how people should behave and what behavior is healthy.

cultural norms

Explanation:

Cultural norms -

They are the standards by which a person lives in the society, the rules and regulations that a person is supposed to follow while living in a society, is referred to as cultural norms.

These rules are often taught by elders, teachers, parents and grandparents.

Hence, from the given information of the question, the correct term is cultural norms.