Leaders at Cold Stone Creamery say they launched stores in Japan because Japanese consumers have Western brand awareness that enables them to comprehend the American ice cream experience. The leaders are making a case that:

Question

Zion Franklin

Social Studies

24 October, 18:56

Leaders at Cold Stone Creamery say they launched stores in Japan because Japanese consumers have Western brand awareness that enables them to comprehend the American ice cream experience. The leaders are making a case that:

+2

Answers (1)

Know the Answer?

Chandler · Answer 1

The leaders are making a case that Japan has the right customers for their brand

Explanation:

Before launching a business brand in a different location especially overseas it is appropriate to conduct market survey on how successful that business venture will strive in its new location. also all market factors like taxation, business approval and shipping tariffs should as well be considered.

The leaders are making a case that Japan has the right customer base for their brand because they have conducted their market research and discovered that Japan has western brand awareness hence an Ice cream brand coming in from America like cold stone creamery will strive in Japan.