Carly is watching television and notices that she has seen the same commercial four times during the same program. She wonders why a company would pay so much for so many identical advertisements, so it seems she is unfamiliar with the

mere exposure effect

Mere exposure effect

Explanation:

Carly is watching television and notices that she has seen the same commercial four times during the same program. She wonders why a company would pay so much for so many identical advertisements, so it seems she is unfamiliar with the mere exposure effect.

The mere exposure effect is basically, the more you see or hear something, the more you like it. Meaning, we tend to like things more when they're familiar to us. So Carly watching that commercial four times has a tendency for her to like the product or service of that company.

Answer: Mere exposure effect.

Explanation: Yes, Carly seems to very unfamiliar with the mere exposure effect which argues about the connection or relationship between increased likeness or desire for a particular object, person or product due to the fact that such person sees, hears or comes in contact with such products, person or object in a constant manner. Therefore, mere contact exposure theory explains why commercials are being run regularly due to this theory which could likely raise the degree of likeness or desire for a product by regularly seeing or hearing about them.