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9 September, 05:38

If your content is focused on the different solutions to your buyer persona's problem, where would that content fit into the buyer's journey?

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  1. 9 September, 05:40
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    It would fit into the Consideration stage of the Buyer's Journey

    Explanation:

    At this stage of the buyer's journey, the buyers has come to understand and clearly defined what the opportunity or problem is. What the buyer needs now is to know the solution from a list of solutions that best fits. Hence, a content focused on different solutions to a problem would fit perfectly in the stage of the buyer's journey.
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