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28 September, 07:37

Jorge has just undergone a three-week initiation process to become a member of a fraternity. During the initiation, he was made to do such things as shave his head, run naked through the cafeteria, and sing obnoxious fraternity songs during classes. Jorge now considers the fraternity the best thing that's ever happened to him and is convinced that his fraternity brothers are friends for life. Jorge's attitude towards his fraternity is probably the result of

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  1. 28 September, 08:07
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    justification of effort.

    Explanation:

    Effort justification arises from the idea of Leon Festinger, who gave the theory of cognitive dissonance.

    Justification of effort or Effort justification is based on the theory of cognitive dissonance. It says that when a person's beliefs and behaviors don't align, they encounter discomfort and to alleviate that discomfort, a person changes the beliefs to match with the behavior.
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