Zilo Toys Inc., a toy manufacturing company, believes that the longer customers spend in deciding what to purchase, the less likely they are to purchase more items. In order to determine the average time customers spend in purchasing toys from their stores, the company employs Tim to watch customers as they discuss what toys to buy. He then reports his findings to the management. In this scenario, Tim is engaged in open-ended survey research.

observation research

Explanation:

Observation research: I research, the term observational research is referred to as a qualitative research method in which a researcher tends to observe participants or subjects in their natural environment or surrounding. In observation research, the researcher tends to observe the participants and record everything he or she notices. In observation research, the result can be affected through bias.

In the question above, Tim is engaged in observation research.