Which of the following is an advantage of primary data?

a. They are more relevant than secondary data.

b. They are generally already in an organization's possession.

c. They can usually be obtained more quickly than secondary data.

d. They are generally less expensive to obtain than secondary data.

Question

Patience Haas

Social Studies

13 April, 07:53

Which of the following is an advantage of primary data?

a. They are more relevant than secondary data.

b. They are generally already in an organization's possession.

c. They can usually be obtained more quickly than secondary data.

d. They are generally less expensive to obtain than secondary data.

+5

Answers (1)

Know the Answer?

Selina Sherman · Answer 1

The correct answer is letter C

Explanation: Primary data is data that has not yet been collected. They are researched in order to meet the specific needs of the research in progress. They are used in the market segmentation process.

Which of the following is an advantage of primary data?a. They are more relevant than secondary data.b. They are generally already in an organization's possession.c. They can usually be obtained more quickly than secondary data.d. They are generally less expensive to obtain than secondary data.