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23 February, 19:34

The cross-price elasticity of demand between American Eagle and Hollister is 2.0. What does

that coefficient tell us about the relationship between these two stores? I

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Answers (1)
  1. 23 February, 19:52
    0
    Suggests that these are substitute goods

    Explanation:

    Demand cross elasticity measures the percentage change in the quantity demanded of a good given a percentage change in the price of another substitute good. Thus, the calculation of elasticity being 2, suggests that a percentage increase in the price of one store will increase the demand for products of the other store. In other words, a 1% increase in the price of one store will cause consumers to buy two units in the other store, replacing the store product whose price has increased.
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