What concern does sociologist George Ritzer share with Max Weber about the effects of rationalization on modern society?

Answer: The search for standardization will result in an impersonal society that lacks any enthusiasm and passion.

Explanation:

George Ritzer compares the work of Max Weber who saw bureaucracy as the highest form of Rationalization to Mcdonaldization. In bureaucracy, processes are impersonal and handled with professional expertise. Similarly Mcdonaldisation is a system that aims to achieve uniform outputs through repetitive processes. Ritzer concludes that while the sole of rationalization is to control processes, society may end up being controlled by the processes it has created.

Both George Ritzer and Max Weber foresee that rationalization will kill passion, creativity and enthusiasm in people.