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18 May, 00:08

Miss, a popular brand of women's clothing, introduces a new line of luxury evening wear. Management at Miss intends to market the new collection as lavish, sophisticated, and ultra feminine. Which of the following print media advertisements is most likely to have the intended effect? An ad featuring a model in a gold dress with the brand logo in script font as the background

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  1. 18 May, 00:22
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    An ad featuring a model in a gold dress with the brand logo in the script font as the background would be the print media advertisement that would most likely to have the intended effect.

    Explanation:

    The tendency or the mentality of women would have to be targeted to make the advertisement successful. This would be only possible by giving out what attributes would influence women the most. The reason a model in a gold dress with the logo in the background would leave the intended effect is because the women would imagine themselves in the same dress and feel like buying it.
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