Alto Music is a levered company providing musical instruments and supplies through its retail outlets. The company is considering expanding into art supplies. Since this is an entirely new venture, the company should

Option c is correct.

Explanation:

Okay, let us take one or two things out of the question. From the question, we know that the company's name is Alto Music and it is a levered company providing musical instruments and supplies through its retail outlets. Since they are now planning on expansion into art supplies, Alto Music should consider using the pure play approach to assign a discount rate to the project, that is the option 'c' and through that they will be able to find the cost of the capital needed and pure play is a very good approach since the company is dealing with a different thing before.