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16 February, 08:39

Opinion leaders are: a. wealthy, well-educated individuals b. experts on all high-involvement consumer goods c. usually the same individuals for all social classes d. people who influence others e. easy to locate and target

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  1. 16 February, 08:59
    0
    d. people who influence others

    Explanation:

    Opinion leaders are those who have the ability to gain the trust of other people as well as influence them. Opinion leaders are able to influence the opinion of the public on particular subject matter because they have the ability to interpret media contents for others. They are usually highly esteemed by those who value their opinions, most of these individuals turn to them for advises. Examples of opinion leaders include: journalist, politicians, educators, community leaders etc.
  2. 16 February, 09:07
    0
    d. people who influence others.

    Explanation:

    Opinion leaders are generally individuals who opinions are held in high esteem by those who accept their opinions. They are journalists, celebrities, politicians, experts. This group of people are able to influence opinions and beliefs such as they can make their followers support or reject a particular product or brand. They do not necessarily have to be educated or experts in any field of knowledge, they just have to be people who are valued and their opinions actually matter
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