Marketers have more trouble promoting tangible goods than intangible services.

a. True

b. False

It is false

it is harder to promote intangible goods mainly because of the complexity of defining quality, quantity and price when it comes to intangible goods. one of the driving factors in marketing is pricing, which becomes almost inalienable with quality in tangible goods. however, in intangible goods there is a thin demarcation that can act as a differentiator of various goods in terms of quality and price.