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12 September, 17:31

Sarah is conducting an audience analysis in preparation for her persuasive speech. Within her efforts to gather data, Sarah asks the question: "What are the guiding principles for one of the organizations' in which you are a member?" According to Chapter 6: Audience Analysis, what sort of audience analysis profile is Sarah constructing from this question?

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  1. 12 September, 17:50
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    Psychographic profile.

    Explanation:

    According to Chapter 6: Audience Analysis, the audience analysis profile that Sarah is constructing from this question is a psychographic profile. A psychographic profile is a qualitative approach. It describes consumers according to their interests, opinions, attitudes and social behavior. Knowing the audience is very important for a speaker who wants to deliver a persuasive speech.
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