BMW offers customers a four-year, 50,000 mile maintenance-cost-free program called "BMW Ultimate Service." The service includes free replacement of brake pads and rotors, wiper blades, scheduled maintenance, oil changes, and roadside maintenance. This marketing gives BMW a: strategic edge competitive advantage tactical strength marketing mix mission statement

Question

Dana Walsh

Social Studies

13 November, 18:44

BMW offers customers a four-year, 50,000 mile maintenance-cost-free program called "BMW Ultimate Service." The service includes free replacement of brake pads and rotors, wiper blades, scheduled maintenance, oil changes, and roadside maintenance. This marketing gives BMW a: strategic edge competitive advantage tactical strength marketing mix mission statement

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Answers (1)

Know the Answer?

Slade Dyer · Answer 1

Competitive Advantage

Explanation:

Competitive advantages are factors that allow a business or nation to manufacture an equal value product or service at a reduced price or in a more favorable manner.

BMW offers maintenance and service programs at a cheaper, at this case free, rate.

Such factors allow the competitive company to produce more revenue or higher margins than its competitors on the market.

Competitive advantages are traced to a number of different factors such as pricing structure, marketing, product range performance, distribution system, intellectual property, and customer support.