This theory proposes that people do not like holding to ideas in their heads that are contrary and will do what is necessary to get rid of the dissonance caused by the two contrary ideas. Select one: a. Cultivation Theory b. Social Judgment Theory c. Cognitive Dissonance Theory d. Elaboration Likelihood Model

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Social Studies

11 May, 04:34

This theory proposes that people do not like holding to ideas in their heads that are contrary and will do what is necessary to get rid of the dissonance caused by the two contrary ideas. Select one: a. Cultivation Theory b. Social Judgment Theory c. Cognitive Dissonance Theory d. Elaboration Likelihood Model

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Keith Hayes · Answer 1

c. Cognitive Dissonance Theory

Explanation:

Cognitive dissonance theory: In social psychology, the theory of cognitive dissonance was proposed by an American psychologist named Leon Festinger in 1957. The "cognitive dissonance theory" describes that an individual has an "inner drive" to hold or carry-out all his or her behavior and attitudes in euphony and willing to avoid dissonance or disharmony.

In the question above, the given statement signifies the "cognitive dissonance theory".