When conducting depth interviews, the questions should be general. Group of answer choices True False

Answer: True

Explanation:

In-depth interviews can uncover

valuable insights, and enable you to find out.

Respondents are most likely to

open up on a one-on-one basis. Skilled interviewers are able respond to questions and probe for greater detail. Questions can be added or altered in real-time if needed.

True

Explanation:

It is true that when conducting depth interviews, the questions should be general. As during the in-depth interviews are where researcher interacts with respondents on an individual level, one consumer at a time. In-depth interviews main purpose is to understand the underlying motivations, beliefs, attitudes, and feelings of respondents on a particular subject.