To dispel mothers' concerns about ingredients in its mayonnaise, hellmann's successfully communicated the product's high omega 3 content, which is known to be essential to human health. this is an example of using which attitude change strategy?

Question

Tyrell

Social Studies

3 June, 12:19

To dispel mothers' concerns about ingredients in its mayonnaise, hellmann's successfully communicated the product's high omega 3 content, which is known to be essential to human health. this is an example of using which attitude change strategy?

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Joseph · Answer 1

This is an example of changing beliefs about the extent to which a brand has a certain attributes.

Another example of this is when they convince the consumer that their particular products contain a higher level of vitamins compared to other brands.