Calisha is watching a commercial for asthma medicine. Calisha has asthma and is very interested in this product. She pays close attention to the commercial and rationally thinks about its message. According to the elaboration likelihood model, whether or not Calisha is persuaded by the message depends ona. the quality of the arguments in the message. b. the physical attractiveness of the spokesperson. c. the confidence of the spokesperson. d. whether the spokesperson is a doctor.

Question

Karla Branch

Social Studies

17 March, 13:26

Calisha is watching a commercial for asthma medicine. Calisha has asthma and is very interested in this product. She pays close attention to the commercial and rationally thinks about its message. According to the elaboration likelihood model, whether or not Calisha is persuaded by the message depends ona. the quality of the arguments in the message. b. the physical attractiveness of the spokesperson. c. the confidence of the spokesperson. d. whether the spokesperson is a doctor.

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Answers (1)

Know the Answer?

Drew Flynn · Answer 1

The answer is a.

Explanation:

In the example, Calisha is being driven by the central route of persuasion. This means she is carefully thinking about the objective merits of the product, and will likelly carry out an evaluation and make a comparison between other prodcuts.

On the other hand, when a decision is made on immediate impressions, we say the person is driven by the peripheral route.