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3 October, 15:59

What is the primary advantage of using television as an advertising medium?

A) It involves a low cost per exposure.

B) It supports a high degree of audience selectivity.

C) It involves low absolute costs.

D) It contains low ad clutter.

E) It permits prominent exposure.

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Answers (1)
  1. 3 October, 16:05
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    B) It supports a high degree of audience selectivity.

    Explanation:

    The primary advantage of advertising on television is that it supports a high degree of audience selectivity. However, it is not cost friendly.
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