Craig's Craft Beer structures its company in such a way to encourage its most profitable older customers to remain loyal while also targeting a new generation of customers. What is Craig's Craft Beer attempting to build?

Answer: Customer equity

Explanation:

Craig's beer company is building it's customer equity, by consciously maintaining a good relationship with their existing customers while also pursuing customers. Customer equity is the financial benefit a company derives from it's relationship with it's existing and future customers.