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18 December, 19:05

You are interested in buying a laptop computer. Your list of considerations include the computer's speed in processing data, its weight, screen size, and price. You consider a number of different models, and narrow your list based on speed and monitor screen size, then finally select a model to buy based on its weight and price. In this decision, weight and price are examples of:

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  1. 18 December, 19:28
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    B). Order winners.

    Explanation:

    An order winner is demonstrated as the attribute or characteristic that has the ability to achieve or secure the purchase from the customers as it includes the intent or reason like the quality, credibility, design of the product as well as customer support (delivery speed, etc.) for which the consumer would buy the product.

    In the given example, the decision, price, and weight exemplify the reason for which the consumer has bought the product. After analyzing the whole market the consumer has reached the decision to but the specific product due to its price and weight which reflects that these are the attributes that were successful in winning the bid (consumer's purchase). Therefore, option B is the correct answer.
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