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Marketers gather qualitative data either informally, by interviewing people in a store or at a product show or conference, or formally by asking them to complete telephone or paper surveys. True False

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  1. 14 May, 04:27
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    The answer is false and

    • the process of defining a marketing problem and opportunity systematically collecting and analyzing information, and recommending action.

    • (you define the problem. Collect information and recommend action)
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