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6 May, 20:54

he has received numerous request for rock climbing gear. As a result of these requests, Karl has entered into negotiations with three providers of high-quality rock climbing shoes and gear. What do Karl's activities show about his marketing for Karl's Sporting Goods?

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  1. 6 May, 20:59
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    He has a marketing concept and is acting on it

    Explanation:

    The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.

    Karl analyzed the needs of his customers for rock climbing gear. He has a marketing concept and by negotiating with providers of high-quality rock climbing shoes and gear he acts upon this concept.
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