Researchers have found that before buying a new car, consumers tend to look at ads for all makes and models of cars. However, once having purchased a car, consumers tend to read only ads for the kind of car they purchased. This tendency best illustrates the phenomenon known as:

Question

Anastasia Tran

Social Studies

14 November, 04:51

Researchers have found that before buying a new car, consumers tend to look at ads for all makes and models of cars. However, once having purchased a car, consumers tend to read only ads for the kind of car they purchased. This tendency best illustrates the phenomenon known as:

+2

Answers (2)

Know the Answer?

Slade Leach · Answer 1

Selective exposure

Trey Ferguson · Answer 2

Answer: Selective exposure

Explanation: Selective exposure is a psychological theory that refers to individuals tendency to favour information that consciously and unconsciously support their existing attitudes and opinions and to actively avoid things that challenges their views.