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20 November, 23:39

Which of these factors is likely to have the greatest influence on purchases by consumers with a limited amount of cash on hand?

A) The price of a good or service

B) The price of alternatives or substitutes

C) Their own income

D) Their personal preferences

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  1. 21 November, 00:05
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    B because when alternatives are cheaper and the consumer has little money, that matters more than the actual price of the good or service (A). C is wrong because we don't know the price of the item and the income doesn't matter. D is wrong because if you have limited money, your personal preferences will matter less.
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