Camila has an online store and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads. What must she do in order to make conversion tracking effective?

To make conversion tracking effective she must have the right key performance indicators (KPI's).

Explanation:

The conversion tracking is a measurement of the online store's performance. That performance will be under the parameters of the set strategic goals and campaigns. Those variables are the KPI's.

It is of utmost importance to know your organization's needs and possibilities, for you to have KPI's that actually indicate significant data to your enterprise.

The KPI's will give you a prognostic, based on past activity. They can be qualitative or quantitative. The successful usage of this tool will rely on the quality of your pre-established business process and the amount of data available for comparisons and control.