Jess has quit smoking, and she's trying very hard not to even think about cigarettes or how much she wants one. However, she feels like this plan has backfired as she thinks about cigarettes every waking moment. What phenomenon has Jess encountered? Group of answer choices excitation transfer reappraisal rumination rebound effect

The phenomenon Jess encounters is Rebound effect.

Explanation:

Rebound effect phenomenon is a situation whereby the preventive measures you take to manage a problem cause the problem to return. In rebound effect, trying to withdraw from a behavior often leads to the opposite effect.

In Jess' case, she was so addicted to cigarette, but she has quit smoking now. She is trying too hard not to think about cigarettes, but her plans bacfired due to the rebound effect phenomenon. She is experiencing an opposite effect because instead of her mind to get off cigarettes smoking, she is having a strong urge to go back to cigarette smoking