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4 July, 23:36

Below is a sample question from a recent survey. Determine whether the survey question would generate categorical (qualitative) or quantitative data. Are you a member of our Rewards Book Club?

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  1. 4 July, 23:57
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    Qualitative data

    Explanation:

    The question produces a variable that is binomial, because it only allows two answers or categories:

    "Yes" or "No"

    If it were a quantitative question, it would allow the respondent to give an answer that generates a numerical/quantitative variable, for example, how old are you?
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