The City Dispatch, a daily newspaper serving a city with a population of just over 200,000, is placed in vending machines throughout the city and surrounding suburbs. City Dispatch is also sold at most of the local supermarkets, convenience stores, bookstores, and pharmacies. The City Dispatch uses an intensive distribution strategy.

Question

Karissa Shields

Social Studies

30 September, 23:29

The City Dispatch, a daily newspaper serving a city with a population of just over 200,000, is placed in vending machines throughout the city and surrounding suburbs. City Dispatch is also sold at most of the local supermarkets, convenience stores, bookstores, and pharmacies. The City Dispatch uses an intensive distribution strategy.

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Answers (1)

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Karlee Cooley · Answer 1

Intensive distribution strategy (macro)

Explanation:

The city dispactch engaged in intensive distribution, because the company sells through as many outlets as possible, so that the consumers encounter the product virtually everywhere they go: supermarkets, book stores, gas stations, pharmacy.