What are Yahoo and Google battling each other for?

Customers and popularity on the market.

Explanation:

Think about it, if two companies with the same idea of a searche engine, they will want to make theirs better than anyone elses, they want it to be more simple, more effiecient than the other.

Answer:Google beat its rivals in search and increased its operating cash flows ... Yahoo did not reinvest in its core business in the same way as Google. Yahoo did spend $1 billion and its China properties for a piece of Alibaba. Yahoo's Alibaba investment has paid off and now represents most of Yahoo's value.