Lottery organizers heavily promote the jackpot winners so that people are continually hearing about those who've won big. by contrast, players hear almost nothing about the vast majority of people who haven't won a single dollar. this tactic draws upon which type of bias?

Question

Alexander Strickland

Social Studies

28 February, 06:45

Lottery organizers heavily promote the jackpot winners so that people are continually hearing about those who've won big. by contrast, players hear almost nothing about the vast majority of people who haven't won a single dollar. this tactic draws upon which type of bias?

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Aracely Conrad · Answer 1

This is an "Availability Bias". This bias occurs when we value our possibility to earn something based on the memories that are easiest to remember, the people who won, and not, on the contrary, thinking about those who lost. Lottery companies use this bias by highlighting the names and people who won the lottery but omitting the losers.