Because we all engage in impression management it is evident

That impression management is a fundamental and universal process.

Explanation:

Impression management refers to a process in which people try to influence the impressions that others have of them. This is done by regulating our behaviour in front of others in order to stretegically influence their opinion of us. This can be done in a variety of ways, such as regulating our clothes, our behaviour, our words or our attitudes. In general, people regulate their behaviour more with strangers than with people close to them.