In an age of intensifying globalization, ethnographic research continues to provide a deep understanding of informants' everyday lives and cultures, due in large part to the continued use of what specific part of the anthropologist's toolkit?

Ethnographic research continues to provide a deep understanding of informants' everyday lives and cultures, due participant observation. Participant observation is type of method for collecting data in order to make qualitative research of cultures, people and processes. In this method the observer participates in ongoing activities and records observations.