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17 April, 22:56

Subliminal perception is quite different from subliminal persuasion. Although we may perceive stimuli that are below the threshold of conscious awareness, they do not necessarily spur us to action. Why is that?

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  1. 17 April, 23:13
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    The subliminal perception does not go through in depth processing because it is not repetitive or constant as persuasion. Since it is weaker, it does not trigger our behavioral change.
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