The "great big secret" ohanian talks about is the idea that:

that you should present a serious cause in a fun way Apex

As to Greenpeace push to name a whale and how the Reddit site got behind the name "Mr Splashy Pants." "This is awesome huge mystery. Since the Internet gives this level playing field. Your connection is similarly in the same class as your connection, which is similarly on a par with my connection. For whatever length of time that we have a program, anybody can get to any site regardless of how enormous a spending you have. That is, the length of you can keep internet fairness set up."