When the head of the marketing research department instructs field interviewers to interview parents at a soccer tournament such that they each interview 10 truck owners, 10 SUV owners, 8 sedan owners, and 4 owners of sports cars, this represents what type of sampling procedure?

Question

Kyler Vazquez

Social Studies

18 January, 14:17

When the head of the marketing research department instructs field interviewers to interview parents at a soccer tournament such that they each interview 10 truck owners, 10 SUV owners, 8 sedan owners, and 4 owners of sports cars, this represents what type of sampling procedure?

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Answers (1)

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Ben Meyers · Answer 1

Quota sampling

Explanation:

Quota sampling: It gathers representative data from a particular group of people. In this sampling method, the data is being chosen from a particular sub-group of a population. This is considered to be more reliable as compared to other non-probability sampling methods such as snowball sampling.

Example: A researcher can take 200 males participants between the age of 18-25.

In the given question, the graph represents the quota sampling method.