What is the term used for crafting the structure of a presentation, argument, or information with regard to audience analysis and their demographic makeup?

Answer: Framing

Explanation: Framing can be described as a collection or set of concept, elements, tools and logic which an individual or group employs in perceiving, disseminating and sharing thoughts, ideas or knowledge of certain subjects.

Framing is a set of concept which influences how information or knowledge is shared to an audience. The concept of framing employs information is structured with regards to the nature or type of audience as it influences the how the audience or group process the information being shared.