WackyPop Inc. produces an inexpensive microwave popcorn that is well tailored for the tastes of U. S. consumers. However, it has failed to satisfy the consumer preferences of its host country, Japan. Which of the following categories has WackyPop performed poorly in?

Question

Gianni Lara

Social Studies

10 November, 20:52

WackyPop Inc. produces an inexpensive microwave popcorn that is well tailored for the tastes of U. S. consumers. However, it has failed to satisfy the consumer preferences of its host country, Japan. Which of the following categories has WackyPop performed poorly in?

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Answers (1)

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Shamar Cherry · Answer 1

Local Responsiveness

Explanation:

It seems that based on the situation at hand that WackyPop has performed poorly in the Local Responsiveness category of their product. This term refers to the level on which a company adjusts or personalizes a product to meet the conditions of another country in order for the product to sell efficiently. Since they tailored their their product for the U. S markets but not for their host country of Japan, it can be said that local responsiveness is their area of weakness.