Assume that you are the owner of two furniture stores. On store caters to upper-middle class customers, and the other store caters to lower-class customers. How do social class differences influence each store's (a) furniture product lines and styles, (b) the advertising media selection, (c) the advertising copy and communication style used in the ads, and (d) the customer payment policies?

Question

Jenny Marshall

Social Studies

27 January, 10:53

Assume that you are the owner of two furniture stores. On store caters to upper-middle class customers, and the other store caters to lower-class customers. How do social class differences influence each store's (a) furniture product lines and styles, (b) the advertising media selection, (c) the advertising copy and communication style used in the ads, and (d) the customer payment policies?

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Answers (1)

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June Hubbard · Answer 1

the advertising copy and communication style used in the ads

Explanation:

Successful communication in an advertisement involves focusing on a certain audience with information that meets this group's needs. There are three main reactions that a good ad can trigger from these intended viewers.