Many MNCs would like to do business overseas in the same way that they do business domestically. Do research findings show that any approaches that work well in the U. S. also work well in other cultures?

Not necessarily, because not all businesses are successful all over the world. To establish a business that has worked well in the US you need to do a very extensive field study. During this field study you need to do some research and start testing whether if your business is going to be successful. First, you need to make sure if there is a market for your product. After acknowledging the fact that there is a market, you need to start searching all the internal and external facts that are going to determine if your business is going to be a success or a failure. Later you need to identify which are your business opportunities, see if you can have a partner, who is going to be your competitor, who are going to be your potential clients, and many other factors. Other things that you need to do is to see the factors that influence the business in that specific area, you need to see how much is going to be the supply and demand and how much is going to be capital that you need to invest in the movement of the business and to have an "expectation" of how much profit is going to generate. After considering all these facts and many more then you can start moving your business.

The approach to a business abroad is influenced by several factors, so it is not correct to say that an approach that works in one country will work effectively in another country. Doing business abroad requires knowledge and studies about a specific region, its political, cultural, geographic, social, demographic conditions, etc. Therefore, an international business to be successful must be adaptable to the reality of the country where the company will be inserted, consumption trends, growth and development opportunities, as well as multiple factors that form the local society must be studied, so that, with a strategy aligned to a specific country, the business can be successful.