At least one study has shown that consumers are more aware of a celebrity endorser's flaws when he or she endorses a product that

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Asher Little

Social Studies

12 March, 03:21

At least one study has shown that consumers are more aware of a celebrity endorser's flaws when he or she endorses a product that

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Mila Baldwin · Answer 1

when he or she endorses a product that are involved with defects that result in consumer harm.

Because of the celebrity endorsement, cases that might be able to be swept under the rug now attract a lot of public attention, which will make company's situation became a public relation nightmare.