a. involves structured responses that can be summarized.
b. is not a good method for measuring consumer attitudes and opinions.
c. mainly uses small samples of respondents.
d. is only possible by using a mail survey.
e. relies on open-ended responses to survey questions, instead of multiple-choice responses.
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Home » Social Studies » Quantitative research: a. involves structured responses that can be summarized. b. is not a good method for measuring consumer attitudes and opinions. c. mainly uses small samples of respondents. d. is only possible by using a mail survey. e.