The whole foods chain of supermarkets has stated, "with great courage, integrity, and love, we embrace our responsibility to co-create a world where each of us, our communities, and our planet can flourish. all the while, celebrating the sheer love and joy of food." this proclamation is whole foods'

The above proclamation is Whole Foods Market's higher purpose statement. The higher purpose statement is not to be confused with the company's motto, which is Whole Foods, Whole People, Whole Planet, but both statements show an emphasis on and commitment to the world as a whole. It is also separate from the supermarket chain's mission statement, which is a pledge to quality.