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A characteristic or example of earned media is:

a company's website.

product information conveyed via personal selling.

advertising placement in the Super Bowl (premier American football programming).

a viral campaign.

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  1. 30 June, 19:58
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    The correct option is advertising placement in the Super Bowl (premier American football programming)

    Explanation:

    Earned media is the media channel gained through efforts of promotions rather than gained using promotional tools.

    A company website is tool with which to reach targeted audience rather than being a channel of media acquired through promotional efforts, hence that option is obviously wrong.

    Same applies to a viral campaign using social media as tool to reaching targeted would-customers.
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