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The principle of influence known as reciprocation refers to the idea that people feel obligated to:

A. reply in writing.

B. return favors.

C. follow others.

D. talk about themselves.

E. act on messages.

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Answers (1)
  1. 4 March, 17:17
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    Option B

    Explanation:

    To reciprocate means to return back or reply in same mannerism, it came from a Latin verb meaning to move back and forth. So therefore to reciprocate means to reply back or react by to something in form of a reply. Based on my little explanation option B best fits the answer as return favours means you are paying back the person that did you a favour by also returning back yours, this best explains reciprocation.
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